Deep snow load
Forty-inch winters sit on a roof for months. Pitch, structure and panel choice all answer to it.
How standing seam sheds a Northwoods winterTomahawk, Wisconsin
Roofing built likethe Northwoods.
Quality materials, patient craftsmanship, hometown crew.
- Roof Masters since 2014
- Four generations in the trade
- Family roofing since the 1940s
- Insured & certified
We are not the loudest roofer in the Northwoods.We are the one still standing behind the work 15 winters later.
2014
Roofing the Northwoods as Roof Masters since
4
Generations in the trade
1940s
Family roofing in Wisconsin since
A lake home on the Wisconsin River — architectural shingle, full ventilation rebuild, finished before the first freeze.
View selected workWhat we do
Four roofing services, one standard.
The difference
Same roof. Two entirely different experiences.
Volume vs. quality
Fewer roofs per season, so each one gets the time it deserves
Elsewhere
High-volume crews racing to the next job before cleanup is done
Pricing
Straightforward pricing based on size, pitch, and materials
Elsewhere
Inflated bids and high-pressure “today only” discounts
Who does the work
Roofing Technicians we know, train, and stand behind
Elsewhere
Whoever the salesperson could book that week
Materials
Full manufacturer systems — underlayment, ice & water, ventilation
Elsewhere
Shingles only, with the details cut to hit a number
Storm & insurance
Documented inspection photos and help through your claim
Elsewhere
Storm chasers who leave the county when the season ends
Cleanup
Magnet sweep and hauled-off debris before we leave
Elsewhere
Nails in the driveway for the next month
After the job
A local phone number that still answers in five years
Elsewhere
An out-of-state call center
The process
Three deliberate steps.
No pressure and no surprises — you will know what we found, what it costs, and when we arrive.
See how we work01
We look, carefully
We assess your roof — on site or virtually with aerial measurement technology — and tell you plainly what we found, including when it can wait.
02
We put it in writing
One clear estimate. Materials named, scope defined, timeline honest about the season.
03
We build and clean
Roofing technicians work the details nobody sees, then leave the property cleaner than they found it.
Materials
Chosen for the winter, not the brochure.
CertainTeed architectural shingle, standing seam steel, ice-and-water protection carried well past code. We specify what survives forty inches of snow and a spring thaw — then install it the way the manufacturer intended.
Northwoods conditions
Built for what winter does here.
Every specification we write answers to one of these. It is the part of Northwoods roofing an out-of-town crew learns on your house.
Ice dams
Heat escaping into the attic melts the snow that refreezes at your eave. The lasting fix is ventilation and membrane — not a roof rake.
Ice dam prevention, done at the roofFreeze–thaw at the eave
March afternoons melt, March nights refreeze. Shingles, flashing and fasteners take that cycle fifty times a year.
Metal vs. asphalt under freeze–thawTree cover & pine debris
Needles hold moisture in the valleys and shade keeps the north slope damp. The right material follows the lot, not the brochure.
What survives under the pinesLakefront wind
Open water gives the wind a long run at your roof. Starter courses, edge metal and fastening patterns matter more on the shoreline.
Roofing for lake homes & cabinsSteep pitches & seasonal access
Cabin rooflines run steep, driveways run long, and the window between thaw and freeze-up is short. We plan for all three.
How we work on cabins & seasonal homes
Lake homes & cabins
Lake homes and cabins are their own trade.
Steep pitches over tall great-rooms, decks shaded by pines, snow that arrives off the lake, and a building that sits empty half the year. These roofs ask different questions — and they are the questions we answer most.
Working the lake country around Minocqua, Lake Tomahawk, Hazelhurst and Rhinelander.
Heritage
Roofing knowledge handed down — not learned on your house.
Four generations in the trade, from Milwaukee sheet metal to Northwoods lake homes. That experience shows up in the details you will never see.
Read our storyNeighbors, not customers
They showed up when they said they would, worked straight through, and you couldn't find a nail in the yard when they left. The roof looks fantastic.
Fair price, no sales pressure, and they explained every option. Our lake place has never looked better — and it handled the first big snow without a hiccup.
Mark & Julie S.Minocqua, WI
After a hail storm they walked the roof, took photos, and helped us through the insurance side. Honest people doing honest work.
Dave L.Rhinelander, WI
After the weather
Hail, wind, ice — we document it before you file.
We walk the roof, photograph every strike, and hand your adjuster a file they can't argue with. Then we get you buttoned up fast.
Straight answers
Questions we get asked on every driveway.
Still wondering something? Call 715-453-4800 and ask a person.
Most Tomahawk and Minocqua area homes fall in a wide range depending on square footage, roof pitch, layers to tear off, and the shingle or metal system you choose. We measure the roof, show you the material options, and give you a written price for the system you request — no ballpark guesses and no pressure.
No — we intentionally limit how many projects we take on each season so every roof gets the time, crew, and finish details it deserves. A high-volume crew may install more roofs in a week; we would rather do fewer roofs and do each one right, because that is what lasts through Wisconsin winters.
Most residential roofs are torn off and finished in one to three days. Larger lake homes, steep pitches, and metal roofing projects can run longer. We tell you the schedule before we start and keep you posted daily.
Yes. We inspect the roof, photograph and document the damage, and work alongside your insurance adjuster so nothing legitimate gets missed. We'll tell you honestly if we don't think you have a claim.
For many cabins and lake homes, yes. Standing seam metal sheds heavy snow, resists ice damming, and can last 50 years or more. It costs more up front, so we walk you through the tradeoff against a premium architectural shingle.
Yes — fully insured, with manufacturer-certified installation crews. Certificates of insurance are available on request before we ever step on your property.
We're based in Tomahawk and work throughout Minocqua, Eagle River, Rhinelander, Merrill, Wausau, Woodruff, Hazelhurst, Lake Tomahawk, Harshaw, Three Lakes, and Antigo.
The territory
Based in Tomahawk. At home across the Northwoods.
Homes, cabins, and businesses from the lakes down through Merrill into greater Wausau.
Regional roofing guides
Also serving
Antigo · Lake Tomahawk · Harshaw · Sugar Camp · Elcho · Irma · Arbor Vitae · Weston · Rothschild
Western Northwoods communities we serve
Prentice · Fifield · Ogema · Catawba · Kennan · Brantwood · Tripoli · Westboro · Rib Lake · Medford · Spirit · Butternut · Glidden
Don't see your town? Call 715-453-4800 — chances are we're already up your road.
Free estimate — on-site or virtual
Let's look at your roof.
An honest assessment from a hometown crew that treats your house like their own.
Not ready yet? Try the roof cost calculator