Northwoods pricing guide

How Much Does a New Roof Cost in Wisconsin?

Straight numbers, no games. Here is what roof replacement actually costs around Tomahawk, Minocqua, Rhinelander, and Merrill — what moves the price, and how to tell a complete bid from a cheap one.

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Installed price ranges by roofing material

These are installed ranges we see on real Northwoods projects — tear-off, underlayment, ice-and-water shield, new material, and cleanup included. Your written estimate is always based on measurements of your actual roof, never a phone guess.

Architectural asphalt shingles

$4.75 – $8.00 per sq. ft.

The most common choice on Northwoods homes. GAF Timberline HDZ, CertainTeed Landmark, and Owens Corning TruDefinition Duration all land in this band installed.

Impact-resistant / upgraded shingles

$6.50 – $10.00 per sq. ft.

Heavier mats and Class 4 impact ratings. Worth pricing out if hail has already found your neighborhood once.

Standing-seam metal

$11.00 – $18.00 per sq. ft.

Highest upfront cost, longest service life, and the best snow-shedding performance on steep Northwoods pitches.

Exposed-fastener metal panel

$7.00 – $11.00 per sq. ft.

A budget-friendly metal option common on garages, pole buildings, and outbuildings.

Low-slope / flat membrane

$8.00 – $14.00 per sq. ft.

Additions, dormer connectors, and porch roofs that can't shed water by pitch alone.

What moves your price

Pitch and access

Steep cabin roofs and lake lots with tight driveways slow everything down. A 12/12 pitch over a walkout takes staging, harnesses, and more labor hours than a ranch you can walk.

Deck condition

Rotted sheathing is the single most common surprise. We price replacement boards per sheet up front and show you photos before anything is covered.

Layers coming off

Two or three layers of old shingles means more tear-off labor and more disposal weight. We tear off to the deck every time — no layovers.

Ventilation and ice protection

Balanced intake and ridge exhaust plus ice-and-water shield well past the warm wall line adds cost and prevents the ice-dam damage that costs far more.

Penetrations and details

Chimneys, skylights, dormer cheeks, valleys, and wall flashings are where roofs leak. Each one is a line item, not an afterthought.

Season and scheduling

Late-summer and fall are peak in the Northwoods. Booking earlier in the year usually means a better slot and steadier pricing.

How to read a roofing bid

Does it say complete tear-off to the deck, or is a layover assumed?
Is there a stated per-sheet price for replacing rotted sheathing?
How far does the ice-and-water shield run past the warm wall line?
Is synthetic underlayment specified across the whole deck?
Are intake and ridge ventilation corrections included, or excluded?
Which manufacturer warranty is being registered, and by whom?
Is cleanup with a magnet sweep and dumpster hauling in the number?

Roof cost questions, answered

How much does a new roof cost in Wisconsin?

For a typical Northwoods home of 1,600 to 2,200 square feet of roof area, an architectural asphalt roof usually falls between roughly $9,000 and $18,000 installed. Standing-seam metal on the same house often runs two to three times that. Pitch, deck repairs, and the number of penetrations move the number more than square footage alone.

Why do roofing quotes in the Northwoods vary so much?

Because bids often cover different work. One may include a full tear-off, new underlayment, ice-and-water shield, ventilation corrections, and deck repair allowances, while another quietly assumes a layover and no wood. Compare line items, not bottom lines.

Is a metal roof worth the extra cost in northern Wisconsin?

Often yes, if you plan to keep the home. Metal sheds snow, resists ice damming, and can last 50 years or more, so the cost per year of service is frequently lower than asphalt even though the check you write is bigger.

Do you offer financing on roof replacement?

Yes. We can walk you through payment options during the estimate so you can compare the monthly number against the repair costs of holding a failing roof another winter.

Will insurance pay for my new roof?

Insurance pays for sudden damage such as wind or hail, not for age or wear. If a storm hit your area, get a documented inspection before you file — photos and measurements are what carriers act on.

Is the estimate free?

Always. We inspect the roof, photograph what we find, and hand you an itemized written price. No pressure, no games, no charge — call 715-453-4800.

Get a real number for your town

Want the number for your roof instead of a range? Call 715-453-4800 and we’ll measure it, photograph it, and write it out — free.